Last updated
April 15, 2026
Privacy
Privacy Policy
This page explains what information Chatbots That Close collects through this website, how that information is used, and the choices you have if you would like that information updated or removed.
Focused on the current public site and booking flow. If the data flow changes, this policy should be updated as well.
What this page covers
What booking and site data is used, where it goes, and how to ask about it.
The main personal information collected here is the information you submit when booking a strategy session or emailing directly through the site.
Main data used
Booking details, scheduling selections, session-level attribution data, limited technical request data, and direct email content.
1. What this policy covers
This policy covers information collected through the Chatbots That Close website, including the booking flow at /book, the homepage chatbot assistant, and direct contact by email through links on the site.
It does not govern third-party websites or services that you may visit after leaving this site, including external tools or providers linked from this website. Those services operate under their own policies and terms.
2. Information we collect
The information collected depends on how you use the site.
- Booking details you submit, such as your name, email address, phone number, company name, website, selected time slot, and any notes you add before booking a strategy session.
- Business qualification details you provide during booking, such as business type, main goal, enquiry volume, and urgency.
- Basic technical request data needed to operate the booking flow, such as the selected date and your browser timezone when checking local availability.
- Session-level attribution details, such as UTM parameters, referral codes, landing path, referrer host, CTA identifiers, and a session identifier stored in a first-party cookie for up to 30 days so repeat visits can be connected to the original source.
- Information contained in emails you send to us using the contact links on the site.
- Standard request and delivery data that may be recorded by hosting or infrastructure providers, such as IP address, user agent, requested pages, and timing data for security, debugging, and delivery purposes.
The homepage assistant currently uses preset choices and links. It does not provide a free-form text field that sends typed chat messages to us through the site.
We do not collect payment card information through this website.
3. How we use information
- To show booking availability in your local timezone and confirm strategy session appointments.
- To create and manage bookings, including calendar invites, reschedules, and session preparation.
- To send transactional booking emails — a confirmation sent right after you book, plus reminders 24 hours and 1 hour before your session. These are sent through Resend (a US-based transactional email service) on our behalf, and stop after the session ends.
- To understand the context of your business before a strategy session so the conversation is more relevant.
- To measure which key pages, resources, and calls to action lead to strategy session bookings so the site can be improved.
- To respond to enquiries, provide services, maintain the site, troubleshoot issues, and protect the site from abuse or misuse.
- To keep basic business records and meet legal, compliance, or operational obligations when required.
4. Third-party processing
The booking form sends your appointment details to our booking endpoint, which creates the appointment in Easy!Appointments (the scheduling system that holds the customer record, the time slot, and the notes you submit — including qualification answers and attribution data).
The named processors this site relies on:
- Easy!Appointments — scheduling backend that stores your booking, customer record, and session notes.
- Cloudflare — hosts the pages, routes the booking API, and stores first-party analytics events in the Cloudflare Analytics Engine dataset we maintain (`chatbotsthatclose_funnel`).
- Resend — sends the confirmation email plus 24-hour and 1-hour reminders on our behalf. Your email address is transmitted to Resend whenever a booking-related message is sent.
- Google Fonts — delivers the display and body fonts loaded on every page. Your IP address is visible to Google during that font fetch.
- Tailwind CDN — delivers the CSS framework used for site styling.
If you click through to external destinations, such as linked tools or other websites, your interactions there are governed by the privacy practices of those services rather than this policy.
6. Retention and security
We keep information for as long as it is reasonably needed to run the booking process, prepare for or deliver services, maintain business records, resolve disputes, or meet legal obligations.
Reasonable steps should be taken to protect information, but no online service can guarantee absolute security. If you are concerned about sensitive information, please avoid sending unnecessary confidential material through web forms.
7. Your choices
You can contact us to request access to, correction of, or deletion of personal information you have submitted through this site, subject to any records we need to retain for legitimate business or legal reasons.
Depending on where you live, you may also have the right to object to or restrict processing, to receive a portable copy of your data, and to lodge a complaint with your local data-protection authority. We process booking data on the basis of performing the service you've requested; attribution and security data on the basis of legitimate interest; and transactional email on the basis of providing the booked service.
To make a request, email [email protected] and include enough detail for us to identify the relevant booking or enquiry. We aim to respond within 30 days.
8. Changes to this policy
This policy may be updated from time to time as the site, booking process, or service providers change. When that happens, the date at the top of this page should be updated so visitors can see when the policy was last revised.